Services & Experience

What We Offer

Full array of design, management & analytical services for both qualitative & quantitative research projects

  • Problem Definition/Study Design
  • Secondary Research
  • Questionnaire/Topic Guide Development
  • Field Set-up and Supervision
  • Sample Acquisition
  • Executive Interviewing
  • Data Processing and Tabulation
  • Statistical Modeling
  • Data Analysis
  • Report Writing
  • Presentation of Results
Podhurst Associates

We Have Conducted Projects For Major Companies In Diverse Industries

Consumer Packaged Goods
  • Bausch & Lomb
  • Breyer’s
  • Campbell’s
  • Clorox
  • Colgate-Palmolive
  • Dannon
  • Dr Pepper/7-Up
  • Frito Lay
  • Hallmark
  • Heublein/UDV
  • Kellogg’s
  • Kraft Foods
  • L’Oreal
  • Motts
  • Nabisco
  • Nestle
  • Pepsi Cola
  • Planters
  • Proctor & Gamble
  • Ralston-Purina
  • SC Johnson
  • Seagram’s
  • Unilever
Pharmaceuticals and Healthcare
  • Astra-Zeneca
  • Aventis
  • Bayer
  • Berlex
  • Bio-Rad
  • Forest Labs
  • Johnson & Johnson
  • McNeil
  • Novartis
  • Ortho Biotech
  • Pfizer
  • Roche
  • Sanofi-Pasteur
  • Schering Plough
  • Wyeth
Insurance
  • CIGNA
  • Hartford
  • Horizon Blue Cross
  • MetLife
  • Prudential
  • Travelers
Banking and Financial
  • American Express
  • Astoria Federal Savings Bank
  • Bank of America
  • Chase Bank
  • Citibank
  • Merrill Lynch
  • Visa
  • Wells Fargo
Household/Home Products
  • Bosch
  • Crayola
  • Electrolux
  • Hasbro
  • Kohler
  • Levolor
  • Maytag
Retailers
  • A&P Supermarkets
  • CVS Drug Stores
  • Target
  • Wal-Mart
Technology
  • America Online
  • Google
  • IBM
  • Kodak
  • Microsoft
  • Sprint
  • Symbol Technologies
  • Xerox
Miscellaneous
  • BP/Castrol
  • Cablevision
  • Dairy Management Association
  • Deloitte & Touche
  • Meredith Publishing/Better Homes and Gardens
  • Point of Purchase Advertising Institute
  • Private Label Manufacturers’ Association
  • PSE&G
  • Subway
  • Taco Bell
  • Turner Construction

Study Types & Methodologies

Expertise In A Broad Range Of Study Types And Methodologies

  • Advertising/Promotion Testing
  • Awareness and Usage Studies (A&U)
  • Branding/Positioning Studies
  • Business-to-Business
  • Communications Strategy
  • Customer Satisfaction
  • International Research
  • Medical Research
  • Mystery Shopping
  • Naming Research
  • Package Testing
  • Product/Concept Testing
  • Qualitative Research (Focus Groups, IDIs)
  • Shopper Surveys/In-Store Intercepts
  • Strategic Market Studies
  • Website Design
Podhurst Associates